Modern Fan Co Cloud Fan

Modern Fan Co Cloud Fan

You have decided that you need a ceiling fan, you have browsed a lot of catalogs and magazines and have a style in mind. Now you “just” need to make a choice of a fan that combines form and function .

The problem is there are just SO many fan designs out there! Unique Fans that have that “wow” factor. Fans that make a design statement. Fans that plainly and simply help on your heating and cooling bills.

And the prices are all over the place from $49.99 to close to $1000.

What do you look for in a fan?

Motor, blades  brand , and of course also style, finish, color. A fan is definitely  in important part of the decor, and will  express your personality and lifestyle. Keep in mind, even though it’s tucked away under the ceiling it’s BIG!

The motor is the ‘heart’ of the fan.  It needs to be powerful enough to move the blades properly and manufactured with precision machined parts and high quality bearings to ensure quiet operation.
Cheaper fans typically tend to vibrate and rattle more than higher quality models. They might have motors that are rated just as strong and blades with the same blade pitch as high quality fans, but they are manufactured with one goal in mind: making a cheap fan.
It shows!

Blade choice is about more than just wood grain vs. solid color.
The blade design and blade pitch will determine how effectively air is moved. Again, quality plays a major role.

Personally, if I’d have to pay an electrician to come out and install a ceiling fan I’d rather spend a bit more on the fan and not have to pay him again to come out and replace it when I can’t stand the wobble and rattle anymore!

This article was provided by the Modern Fan Company, THE company for contemporary fans.


First, a confession: Fans don’t cool air; they just move it around.

When it’s warm, the blades of a counterclockwise-turning ceiling fan push air downward. Like a breeze on a summer day, this moving air makes you feel cooler by evaporating the moisture on your skin. This wind-chill effect can cause an 80-degree room to feel more like it’s 72 degrees. For this reason, there is no need to run a ceiling fan when no one is in the room.

Something else: Most people don’t think to turn on a ceiling fan when it’s cold inside, but this can actually warm up a room. Modern Fans have reversible motors, which means blades can easily change direction (clockwise) and push air up toward the ceiling. This redistributes the warm air that would otherwise be trapped near the ceiling and evens out the temperature in the room. Circulating the warm air also reduces condensation on windows.

Bottom line: Our fans use very little electricity to increase the efficiency of heating and cooling systems.


Now that you know what a ceiling fan can do for you, it’s time to narrow your choices based on your taste, room size, lighting needs and quest for an energy-efficient, reliable product. Here are some considerations in choosing a ceiling fan:

Style: The Modern Fan Co.’s ceiling fans are sleek metal sculptures that work well with modern, traditional or transitional architecture and decor. They are more streamlined than other ceiling fans because of designer Ron Rezek’s inventive way of using geometric forms and attaching the blades without brackets or clamps.

Size: In most rooms, our 52-inch blade span is the most appropriate selection. The 42-inch blade span should be reserved for smaller rooms or narrow spaces (10-foot-by-10-foot and smaller) or when airflow to the area above the blades is blocked or restricted by architectural elements (beams, walls, cabinetry, etc.). Occasionally, two 42-inch fans may be a desirable alternative to one 52-inch fan. Our Altus and Cirrus models are available with a 36-inch blade span for exceptionally small or narrow spaces.

Ceiling height also plays a factor in selecting a fan. The more space between the blades and the ceiling, the more effectively your fan will circulate and distribute air. However, building codes require that the blades of a ceiling fan be at least 7 feet above the floor. Generally, we recommend hanging the fan as far down from the ceiling as is visually appropriate, while maintaining the 7-foot blade clearance above the floor. With higher ceilings, a good guideline is to hang it one-third of the distance between the ceiling and the floor. Keep in mind that optional light kits may add several inches to the overall length of the fan.

Attachment to the ceiling can be accomplished either with a down rod or a hugger. The Modern Fan Co. offers standard down rods, which are vertical poles that range from 3 inches to 72 inches. Down rods work best in rooms with high or sloped ceilings. For ceilings that are 8 feet high, Modern Fan designer Ron Rezek recommends using the hugger versions of our fans, which are short sculptural pieces he designed to continue the style of the fans.

The blades on some models (Nimbus, Pharos, Halo and Cloud) are positioned at the top of the fan body. When hung with the shortest down rods, the blades on these models are very close to the ceiling, reducing the volume of air movement, as explained above. Consequently, these models are best suited for ceiling heights that can accommodate a slightly longer down rod.

Lighting: All Modern Fans have lighting solutions either integrated into the design or as options. Ron Rezek has been a successful lighting designer since the 1970s. When he designed the first contemporary-styled ceiling fans in 1986 and then launched The Modern Fan Co., he sought to not only create attractive ceiling fans, but ones that efficiently incorporated lighting solutions. He was the first to introduce indirect light, direct down light and fluorescent options in ceiling fans.

In addition to conventional ambient light, we offer application specific solutions. For example, the Cirrus provides either general ambient light or directional down lights. The Pensi has a directional down light.

Most Modern Fans are available with a choice of standard incandescent or energy-saving compact fluorescent lamping. Our CFLs provide 75% energy savings and lamp life up to 10 times longer than incandescent bulbs. While dependable for well-balanced, warm light, keep in mind our CFLs are not dimmable.

Our fanlights generally function well as a primary light source for a space, but may not be satisfactory as the only light source in a room. This will depend on factors such as room size, wall/ceiling color and intended use of the space. Be sure to evaluate the wattage listed for each fan light and the amount of light your space requires.

Quality: The Modern Fan Co.’s line has earned worldwide recognition for its distinctive design, smooth action and reliability. The fans are produced on company-owned tooling in the world’s leading ceiling fan manufacturing facility. There is quality control at every stage.

The company’s fans incorporate Ron Rezek’s single-piece, die-cast rotors that are dynamically balanced. The fans’ high-powered motors work efficiently without overheating and have maintenance-free sealed bearings, which can provide a lifetime of use.

Air distribution: Motor speed, blade angle and blade surface area affect the amount of air a ceiling fan puts into motion. Modern Fans have three or four speeds and reversible motors, which provide year-round benefits across all climactic conditions, as explained above.

Modern Fans’ blades are pitched to circulate the greatest amount of air without overworking the motor. Wood blades are constructed of plywood and matched within one gram, helping to insure a wobble-free operation. The Pensi, Velo and Velo Hugger have contoured blades molded in a high-impact ABS plastic to move the maximum volume of air.

Noise: There is no need to endure a ceiling fan with an annoying electrical hum or ticking blades. Modern Fans are engineered to be stable and as quiet as possible. Every fan motor is tested at least twice for electrical conductivity, quiet operation and smooth running. Our fans also have precision ball bearings and noise-reducing components between metal parts.

Energy savings: Ron Rezek was an early supporter of the EPA’s Energy Star program. Modern Fans draw between .6 amps and 1.0 amp on high speed, about the same as a 100-watt bulb, and approximately .4 amps on medium and .25 amps on low. Modern Fans cost just pennies a day to run and because of their efficient way of circulating air, they allow users to reset their thermostat to cut down on cooling and heating costs, and still remain comfortable.

In hot weather, you can save up to 3% on cooling costs for each degree the thermostat is set above 72 degrees, according to the California Energy Commission.

Modern Fans can save up to 10% on heating costs by reclaiming warm air trapped at the ceiling. The opportunity for savings increases in commercial environments with high, open ceiling construction. The stratified air close to the ceiling can be 15 degrees warmer than the air at ground level.

Speed and dimming controls: Why get up and tug on a pull chain when you can change fan speed and lighting with a wall switch or handheld unit? The Modern Fan Co. offers the choice of wall-mounted or wireless handheld units that control speeds and offer full-range dimming.

Cost: Before you buy, know that a “bargain” fan costs you a lot over time. Modern Fans move greater amounts of air more efficiently without irritating noises, breakdowns or required maintenance. They have stronger motors and engineered blades that reduce cooling and heating bills. Our fans are made from the highest quality materials and components and have attractive, durable finishes. After all, if a fan doesn’t look good in your home, why put it there?

Warranty: The Modern Fan Co.’s ceiling fans carry a limited lifetime warranty.


It’s no more difficult to install a Modern Fan than to put in a light fixture (please see detailed instructions enclosed in each ceiling fan box or click on the pliers icon at www.modernfan.com).

The basics: First, the junction box should be as close as possible to the middle of the room. Blade tips should be a minimum of 18 inches from a wall or cabinet.

Turn off the electricity at the breaker before starting the installation.

Use a UL-listed metal box that is approved for ceiling fan installation. The box should be anchored to a ceiling joist if possible or secured to a brace between two joists. Attach the fan-mounting bracket to the outlet box and route the wires through it. Hang the fan and connect the wires.

Attach the blades and light kit.

Turn on the fan and enjoy the comfort.

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